Digital Clothing Rail for Target Marketing

Engage customer at the point of sale with your new digital shopping experience

Digital Clothing Rail enables real-time target marketing at the point of sale. What's even better the Video Analytics Tool for target marketing allows you to push ads based on customer gender and age. No more wasting crucial ad seconds!

The clothing rail to install and move around the store when needed. The design of a store can be changed within seasons and campaigns. Create a store that engages and entertains!

The Digital Clothing Rail for target marketing is one of the finalists at Innovation Trail & Awards in RDSE London in May 2017!


  • Wireless network (WiFi, 3/4G)
  • Plug & Play
  • No installation needed
  • Illuminated shelf
  • AC adapter 5 VDC 10W
  • Full HD 1080p videos & images
  • 6GB internal memory
  • Video and image material, text templates, RSS/XML feeds
  • Video Analytics Tool for target marketing

All FirstView Digital Signage screens are connected to a network (Wifi, 3G/4G, Ethernet) and to a scalable cloud server (SaaS service). The content on screens is managed via Internet with the easy to use FirstView Manager user interface.

Read more about content management & SaaS service.

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