Gas station, restaurant and supermarket ABC Koulukatu, Turku

18 FirstView InfoTV displays support traditional advertising

At ABD Koulukatu in Turku the FirstView system is used in multiple different ways. Displays have been installed to the entrance, service counter, customer premises, S-market, and next to the checkout lines. Displays show lunch lists, advertisement, offers, and information of events and campaigns of S-Group. For example from the fish counter display in S-Market a customer sees real time information of the origins of the fish.

The 18 big FirstView displays installed in the modern ABC-station help customers to find the offers and products quickly and without too much effort. Still, the displays haven't completely substituted print advertising, even though the displays have a bigger attention value and the real time content updating is easy and efficient. Traditional print posters are still used for long time static campaigns and permanent information. 

TOK sets and example on how to put digital signage into power use

TOK (co-op of S-Group in Turku) uses FirstView displays also to sell advertising space for third parties. Almost 300 displays scattered all over Turku form an effective and interesting regional communication channel. Companies can buy advertising time for their marketing videos and images from the communication channel TOK-TV. Editing and updating material on displays is easy, quick and inexpensive. TOK sets an example on how profitable and versatile FirstView digital signage solution can be for a chain level organization.