Supermarket Prisma Mylly, Raisio

Regularly changing campaigns and offers move to digital dislays quickly and cost-effectively

 One of the biggest benefits of digital signage displays is the real-time and cost-effective updating of the content. Monthly, weekly or even daily changing campaigns can be done and scheduled beforehand. FirstView InfoTV enables also real-time offers. For example a store manager wants to put rest of today's salad bar products on a 10% sale. All he has to do is to log in to FirstView Manager in the Internet with his own user name and password, add the sale info on to a ready-made template, and in about three minutes the salad sale can be seen on displays.

In the shopping centre Mylly FirstView displays have been installed to the supermarket Prisma, ABC gas station Mylly, and Buffet & bakery. In the large centre the attention value of the digital displays is emphasized when compared to traditional poster marketing. The cost-effectiveness is even more highlighted when print, logistics and other costs that print marketing demand are taken into consideration.