4.10. 2011

Norwegian company OTRUM ASA provides interactive TV solutions and content for the hospitality industry worldwide. OTRUM is now the first company in Norway to take advantage of the full flexibility in IBM's cloud environment.

OTRUM can now provide tailored information to digital signage displays in hotel lobbies and conference centres at 500 hotels worldwide, for a fraction of the costs compared to hosting the service themselves.To the hotel this means an almost empty server room, fewer back-up procedures, minimal technical support, reduced energy consumption and most importantly proactive service monitoring.

"OTRUM first in the IBM cloud in Norway" press release (11.01.2011)

First Technology Ltd and OTRUM ASA have been doing strategic co-operation since 2007. OTRUM uses FirstView technology in their products, and is the biggest international distributor of FirstView digital signage.