Not all your customers are the same. New Video Insight Tool for target marketing allows you to gather valuable demographic information about your customers. The clever built in software and a small facial recognition camera automatically serve up content based on the gender or other variables of the audience in front of the screen. Nail polish for women, shaving cream for men! Pokemons for teens, reading glasses for grannies! Now you know who's watching and when!
Targeted content keeps the messages relevant for the customer, activate impulse buying, and create better customer experiences. The Video Insight Tool collects useful data anonymously and all the while respecting the customer's privacy.
A well-planned digital signage system enhances internal communication, delivers better customer service and affects customer decisions at the time of purchase. Careful planning is essential to ensure that the benefits of digital signage can be utilised to the full. We’ve assembled a simple checklist to walk you through the different steps.
Communication is the key to everything in business. Internal communication has long been an issue within companies of all sizes. Digital signage is 21st-century-thinking at its finest when it comes to bettering your business.
Restaurants, hotels, and even office spaces are incorporating live social media into their content rotation. Showcasing customers’ tweets, Instagram photos, and more drives customer engagement and lets the customer contribute to the company’s marketing communication. But why exactly would you want to put customer Facebook posts to your screens? Here are five reasons to integrate social media and digital signage -rather sooner than later.
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