{"id":26112,"date":"2026-03-26T15:17:37","date_gmt":"2026-03-26T13:17:37","guid":{"rendered":"https:\/\/www.firstview.fi\/digital-signage-in-smart-buildings-data-user-experience-and-sustainability-in-one-package\/"},"modified":"2026-04-16T09:13:29","modified_gmt":"2026-04-16T06:13:29","slug":"digital-signage-in-smart-buildings-data-user-experience-and-sustainability-in-one-package","status":"publish","type":"post","link":"https:\/\/www.firstview.fi\/en\/digital-signage-in-smart-buildings-data-user-experience-and-sustainability-in-one-package\/","title":{"rendered":"Digital Signage in Smart Buildings: Data, User Experience and Sustainability in One Package"},"content":{"rendered":"\n<p>A smart building continuously collects data: energy consumption, space utilization, indoor air quality and occupant movement. There is plenty of data, but it changes nothing if it remains invisible to people. When information stays locked in systems, dashboards or reports, its impact on everyday life is surprisingly small.  <\/p>\n\n<p>This is where digital displays enter the picture. They make data visible where people move and make decisions. That is why they are worth considering as part of a building&#8217;s overall architecture, not as add-on devices.  <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-mita-alykiinteisto-tarkoittaa\">What does a smart building mean?<\/h2>\n\n<p>A smart building is an integrated whole where different systems work together. IoT sensors, energy management, space management and occupancy data form a network that continuously produces information about how the building operates. <\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The goals of a smart building are typically very clear:<\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<ul class=\"wp-block-list\">\n<li style=\"font-style:normal;font-weight:300;line-height:1.7\">Reducing energy consumption and carbon footprint (ESG)<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300;line-height:1.7\">More efficient use of spaces<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300;line-height:1.7\">Better user and customer experience<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300;line-height:1.7\">Increasing the value of the property<\/li>\n<\/ul>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>But technology itself does not solve these goals. Real benefit only comes when data starts guiding action. And that requires information to be in an easily understandable form where decisions are made \u2014 in the everyday lives of users. Digital displays make building data visible and everyday. Better transparency aids anticipation and steers behaviour in the desired direction.     <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><a href=\"https:\/\/www.firstview.fi\/en\/solutions\/real-estate\/\" type=\"post\" id=\"25824\" target=\"_blank\" rel=\"noreferrer noopener\">Explore FirstView&#8217;s building solutions \u00bb<\/a><\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-tieto-joka-ei-nay-ei-ohjaa-paatoksia\">Data that is not visible does not guide decisions<\/h2>\n\n<p>Surprisingly often, data is collected conscientiously in smart buildings, reports and dashboards are produced, but they have no real impact on the daily operations of the building&#8217;s users.<\/p>\n\n<p>The reason is simple: information only changes behaviour if it is visible in the moment and in the place where decisions are made. A building&#8217;s occupant does not open the management system before choosing which lift to take. They don&#8217;t check an optimisation report before leaving the office and leaving the lights on. Digital displays instead bring information to where people move. That is their real role: not just transmitting information, but guiding behaviour with the help of data.    <\/p>\n\n<p>In practice, displays can show real-time information such as energy consumption, indoor air quality, space utilisation or maintenance needs. The same piece of information that previously ended up in a report is now visible in the lobby, available in the meeting room. When information is easily available and presented in an easily understandable form, decisions are made faster and with better reasoning. This also leads to a cultural shift: data is no longer just a management tool, but a shared view across the entire organisation.   <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><a href=\"https:\/\/www.firstview.fi\/en\/visible-information-is-effective-internal-communication-power-bi-dashboards-in-digital-signage\/\" type=\"post\" id=\"25824\">Read also: how dashboards and data transparency improve communication \u00bb<\/a><\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-esg-kaytannossa-infonaytot-osana-vastuullista-kiinteistoa\">ESG in practice: digital displays as part of responsible real estate<\/h2>\n\n<p>Sustainability is a big topic in the real estate sector, and for good reason. ESG goals are part of a property&#8217;s value, financing and strategy. But ESG often remains at an abstract level in reports and dashboards. Reports tell what has happened, but a digital display influences what happens next.   <\/p>\n\n<p>When building occupants see real-time energy consumption on a display, or how their own actions affect the overall picture, a small but important shift happens in everyday choices. Lifts are no longer just lifts, but part of a more responsible operation. At the same time, displays enable also technical optimisation. Display usage can be guided by schedules, remotely and based on space utilisation, which reduces energy consumption and extends the lifespan of devices.   <\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Digital displays in smart buildings can directly support ESG goals, for example by:<\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<ul class=\"wp-block-list\">\n<li style=\"font-style:normal;font-weight:300;line-height:1.7\">Real-time visualisation of energy consumption (electricity, water, heating)<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300;line-height:1.7\">Comparison with targets and historical data<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300;line-height:1.7\">Guiding users towards more energy-efficient choices<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300;line-height:1.7\">Display scheduling and automatic power management <\/li>\n<\/ul>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>When energy &#8220;peaks&#8221; are made visible, behaviour also changes. At the same time, space utilisation optimisation and efficient device management support sustainability goals without demanding separate solutions. <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><a href=\"https:\/\/www.firstview.fi\/en\/energy-efficient-digital-signage-serves-the-customer-and-the-environment\/\" type=\"post\" id=\"25872\">Read also: Energy-efficient digital displays serve the customer and the environment \u00bb<\/a><\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-kayttajakokemus-alykiinteisto-ilman-hyvaa-ux-aa-on-vain-kallis-rakennus\">User experience: a smart building without good UX is just an expensive building<\/h2>\n\n<p>In the end, everything comes down to user experience. Two completely identical buildings can feel very different depending on how smoothly services work and how well information is available. A good experience encourages customers to visit again and recommend the building to others.   <\/p>\n\n<p>Digital displays in smart buildings improve the experience concretely: signage reduces confusion, real-time status screens inform about meeting rooms and waiting areas, and local content \u2013 events, offers and information \u2013 make the building feel alive and welcoming. Additionally, multilingualism and accessibility ensure that the message reaches all user groups. At their best, displays connect to interactive touchpoints, such as touchscreens, QR codes or mobile, turning the experience into something more personal.  <\/p>\n\n<p>A smooth experience is not a &#8220;nice extra&#8221;, but a direct competitive advantage that shows in customer satisfaction, return visits and recommendations.<\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><a href=\"https:\/\/www.firstview.fi\/kiinteiston-digitaalinen-viestinta-vahvistaa-kavijakokemusta\/\" type=\"post\" id=\"25824\">Read more from the blog: how digital communication in buildings strengthens the visitor experience \u00bb<\/a><\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-mihin-suuntaan-tama-kehittyy\">Where is this heading?<\/h2>\n\n<p>Three trends are clearly emerging right now. Firstly, automation is increasing, whereby content updates directly from data without manual work. Secondly, AI brings predictive capability and personalisation, so content changes according to context. Thirdly, different communication channels are converging \u2013 digital displays, mobile and audio work together as a whole.   <\/p>\n\n<p>In practice, digital displays are no longer just a communication channel. They are part of the building&#8217;s user interface. And that is where the entire industry is heading.  <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-ei-irrallisia-laitteita-vaan-kokonaisuuden-hallintaa\">Not separate devices, but management of the whole<\/h2>\n\n<p>The efficiency of a surprisingly large number of projects suffers when digital displays are acquired as separate devices. Screens are installed on walls and people wonder why they don&#8217;t add value. When displays are planned as part of the whole \u2013 data, systems and user experience \u2013 they transform into one of the most effective tools for developing the entire building.  <\/p>\n\n<p>Digital displays in smart buildings are much more than digital notice boards. Displays can serve all smart building goals: they can act as part of communication, security systems or customer service. Data can be brought directly to displays from systems, content can be managed centrally and it can be automated. High-quality, modern display devices enable visually impactful and effective communication in smart buildings.   <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-yhteenvetona\">Summary<\/h2>\n\n<ul class=\"wp-block-list\">\n<li style=\"font-style:normal;font-weight:300;line-height:1.7\">Data does not change behaviour if it remains in systems. Data must be visible where decisions are made. <\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300;line-height:1.7\">A digital display is not an advertising board and not an add-on device: it is the smart building&#8217;s user interface.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300;line-height:1.7\">ESG becomes concrete when users can see the impact of their own actions in real time.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300;line-height:1.7\">User experience is decisive: two identical buildings can feel very different depending on how well information is available.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300;line-height:1.7\">Get displays as part of the whole, not as separate devices.<\/li>\n<\/ul>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><br\/>The greatest development often doesn&#8217;t require new systems, but making existing data visible. Would you like to see what this looks like in practice? <a href=\"https:\/\/www.firstview.fi\/en\/contact-us\/\" type=\"page\" id=\"796\">Book a quick 15-minute tour <\/a>and we&#8217;ll go through how digital displays in smart buildings can be connected as part of your building&#8217;s data, systems and everyday life. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>At their best, digital displays are a visible and impactful part of a smart building&#8217;s digital ecosystem. In this article, we explore how digital signage can support smart building goals from various perspectives. <\/p>\n","protected":false},"author":2,"featured_media":26111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-26112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital Signage in Smart Buildings \u2013 data, ESG and user experience - FirstView Digital<\/title>\n<meta name=\"description\" content=\"Digital displays make smart building data visible. 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