In the shop windows, digital signage arouse the interest of passers-by with moving images, videos and daily offers.
The shop window invites you to bag shopping
In addition to a good product range and efficient sales channels, the success of Bag Stage bag stores is based on multi-channel marketing communications.
Bag Stag is a 126 year old company. Most of the company’s turnover of more than 3 million today comes from wallets and import bags. The first Bag Stage store was opened more than 13 years ago in the Mylly shopping centre in Raisio.
In the shop windows, digital signage arouse the interest of passers-by with moving images, videos and daily offers. More digital screens can be found inside the stores. “We can update the content of the screens ourselves and use the advertising images and videos we receive from the agents. The same marketing material is used both web and on screens. Digital displays are great for offers valid for one day or even one hour,” says CEO Rami Lehtonen.
The screens help to get our own staff more excited about offers than before.
One person can update the content to screens in every store. Basic content is added once a once a month and store-specific content for a week at a time. The content is managed and scheduled via the Internet, so new campaigns can be made in all stores quickly. FirstView content management system has been equipped with ready-made templates designed by a graphic designer in accordance with the Bag Stage brand, on which store managers can easily enter daily offers and store-specific announcements quickly.
“There are more young adults and senior citizens in the city center, while there are more families with children in shopping centers. The displays can be used to make targeted advertising to different customer groups also at different times of the day,” Lehtonen says.
The displays can be used to make targeted advertising to different customer groups also at different times of the day
CEO, BAG STAGE