Fuel your customer data with in-store analytics
When you understand your customers, you don’t have to make business decisions blind. Anonymous in-store analytics is your trump card when you want to ace customer insights: you’ll know exactly how customers move through your store, how product placement affects buyers’ decisions and when customers get annoyed with overcrowding.
Optimize your space with data
In-store analytics is your secret weapon when you want to boost your business by optimizing your space. This way you’ll enhance sales and push your customer service to the top-tier. Clever analytics reveals how your space actually works, and you’ll get monthly reports to support your decision making. All the gathered data is anonymous.
Firstview analytics gives you a monthly, easy-to-understand report which among others includes: visitor count, fluctuations by time and day, how visitors navigate the space, key entry points and where visitors stop.
Enhance customer experience with analytics
Optimize your space:
- measure location attractiveness and functionality
- gather data about visitor count
- map out congestion peaks
- find the real visitor paths
Target campaigns and measure marketing:
- enhance targeted communication
- measure campaign efficiency
- research the brand and product attractiveness: is the product placement good? What brands are interesting to visitors?
Pin-point your resourcing and invest in customer service quality:
- find out the average wait times
- increase sales people abundance during peak hours
This is what you can measure
Who is your customer?
- Visitor count
- Sex
- Age
How do people move in-store?
- Heat maps
- Pathways
- Travel directions
- Threshold crossings
How much time do people spend?
- Time in location
- Distance travelled
What content actually works?
- Stopping viewers
- Viewing time
- View counts
What do you need to do?
Nothing more than to decide, really. The Firstview team tailors in-store analytics for you. You’ll get pre-crunched data to support space optimization and sales.
We'll map out the space
Our technician pops in for a visit and maps out your space.
Installation
We’ll install and configure all the necessary sensors.
That's it – we're done!
Just lean back and wait for the monthly reports.
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