Digital Signage – A Marketer’s Best Friend
Are there outdated ads hanging on the walls? Were those campaign materials not supposed to be put up already yesterday? Does that sound familiar? If your answer is yes, congratulations, you’ve found the right place. We are talking about Digital Signage, which transforms the way you interact with your audience. You can forget time-consuming print […]
Digital Signage commits employees and strengthens the company culture
In too many organisations the employees get tired of a lack of information or the feeling that attention is not paid to their views. There is either too little information sharing, the information does not reach the personnel, or there is too much information. At worst, the employees may feel that their work is considered […]
Getting started in Digital Signage
When a digital signage system is well-planned, it enhances internal communication, delivers better customer service and affects customer decisions at the time of purchase. Careful planning is essential to ensure that the benefits of digital signage can be utilized to the full. We’ve assembled a simple checklist to walk you through the different steps. STEP […]
POS at its best! New Video Insight tool creates pop-up ads based on customer gender and age
Right messages in the right place at the right time. Every marketer’s dream come true. Not all your customers are the same. New Video Insight Tool for target marketing allows you to gather valuable demographic information about your customers. The clever built in software and a small facial recognition camera automatically serve up content based […]
5 reasons to push social media content on screens
Image: Netpresenter Social media provides a personal, familiar, and customizable way to get viewers involved through digital signage displays. Restaurants, hotels, and even office spaces are incorporating live social media into their content rotation. Showcasing customers’ tweets, Instagram photos, and more drives customer engagement and lets the customer contribute to the company’s marketing communication. But […]
Let’s talk about Digital Signage profitability
More than often the arguments of salesmen sound a bit too good to be true. “Digital Signage improves the communication of corporations”. “Produces more income and saves some euros in the process”. “Improves image and fortifies the brand.” Still, when it comes to digital signage these arguments aren’t just pretty words. Let’s hear some facts […]
