Five tips for developing company culture and employee experience

employee experience, Internal communication, Organizational communication
FirstView Digital

Corporate culture doesn't just happen – it's built through communication. In this blog, we'll give you five practical tips on how digital internal communication can support everyday life, increase transparency, and improve the employee experience.

Corporate culture doesn’t happen by chance – it’s built, and its most important building block is communication. Well-functioning digital internal communication supports corporate culture, clarifies goals, brings people together, and gives employees a sense that their contribution is meaningful. When communication works, the employee experience improves, and through it, employer image, quality of work, and retention.

But how does all this happen in practice? How can digital internal communication genuinely support everyday life and make culture visible?

1. Up-to-date communication creates transparency and supports everyday life

Internal communication is not just a choice of channels or an occasional newsletter. It is a whole that consists of the right timing, content and presence in everyday work. At its best, it answers the question: “What do I need to know right now so I can do my job well?”

Checklist for effective everyday communication:

The rhythm of messages must be balanced – not too much, not too little.
The content must be relevant and easy to digest.
Tieto pitää olla siellä, missä työ tapahtuu.

Digital signage is a great way to bring communication to the right places: production facilities, break rooms, lobbies and distributed offices. When information is easily accessible and up-to-date, it supports the flow of work and reduces uncertainty.

2. Integrations save time and automate communication

Manual content production is no longer relevant and it is not scalable. When company systems (e.g. intranet, M365 or HR tools) are integrated into digital screens, information flows automatically and flawlessly. Effective integrations make internal communication not only automatic but also timely. For example with Power BI integration, production and quality metrics can be presented visually and in real time. Content from M365, intranet and HR systems can also be imported directly to info screens without manual updating. This means that information automatically moves to the right place at the right time. In addition, weather and news streams, event feeds, or even educational content can be automated as part of daily communication.

In addition, a large proportion of employees want more information about how the company is doing. According to research, up to a third of young university graduates actively monitor their employer’s financial figures, so sharing them transparently with employees is not only a good thing, but also a direct competitive advantage.

3. Distributed staff, shared culture

Digitalization has changed the nature of work: teams are often distributed, international, and operate across time zones. This creates a new challenge: how to keep everyone involved and part of the community?

Digital signage connects people and make organizational culture visible:

Anniversaries, birthdays and achievements are celebrated spectacularly.
New employees are visually introduced to the entire organization.
Social media content and staff photos bring joy and togetherness to break rooms.

Up to 50% of young people with higher education emphasize a positive work community and good colleague relationships when choosing a job. When communication brings people together, it builds a culture where it is good to be, regardless of where in the world the work is done.

4. Well-being at work comes from feedback and recognition

It should not be unclear that the employee is the company’s most important resource. When employees feel seen and valued, they are motivated. When good work is noticed and shared, the well-being of the entire organization is strengthened. But how do you engage the best employees?

Strengthen the employee experience with digital screens:

Publish customer feedback that demonstrates the relevance of the work.
Highlight employee of the month or successful projects.
Show responsible actions, ideas and achievements.

For example, if customer focus is one of the company’s values, everyday life can be enriched by displaying customer feedback: it tells you in concrete terms how the work affects the entire company. The same applies to responsibility: actions become visible and motivate participation.

The results of job well-being surveys should also be presented visually and transparently on the screens. This creates a culture where well-being is not just a buzzword, but something that can be measured, seen and continuously developed.

5. Involve – don’t just inform

Communication is not one-way. The younger generation in particular wants to influence and participate, not just receive information.
Digital internal communications meet this need perfectly by providing ways to provide feedback and develop together.

Participatory communication can be implemented in many ways. For example, mood gauges or feedback surveys integrated into touchscreens offer a quick and low-threshold way to share opinions and give feedback. Voting, polls and idea contests , the results of which are shared visibly with the entire organization, create a sense of community and show that feedback matters. In addition, the opportunity to leave open feedback and receive responses to it publicly increases transparency and interaction.

According to Deloitte Global research, the majority of Gen Z and millennials want to stay with a company where they can have their voice heard. When communications provide opportunities for genuine engagement, it not only supports the employee experience but also builds lasting engagement.

Summary: Communication makes the culture come alive

A company’s values shouldn’t be left in the annual report or on the slides of an employee day. They need to be seen, experienced and felt in everyday life, and that’s where digital signage is unbeatable. Digital signage offers a way to showcase values authentically and regularly. When values are visualized, linked to examples or highlighted by employees who live by them, they become part of the organizational culture.

Modern internal communication:

is current and accessible
relies on automation and integrations
connects decentralized teams to a common goal
makes feedback, successes and values visible
invites you to participate and make an impact

Digital internal communication is not just a display – it is an opportunity

Digital display is a tool, but its power comes from content, goals, and the right tools. When communication is done in a planned and modern way, it not only informs, but also builds a strong culture and a great employee experience.

At FirstView, we help you build a digital communications package that’s right for your organization. MediaCloud’s content management, versatile integrations, and digital signage technologies provide the tools you need to reach and influence your communications.

👉 Contact us and we will design a communication solution for you that really works.