Case DB Schenker
How the bulletin boards turned into a digital signage
Digital information screens are used to communicate effectively to all staff
About 1,300 employees work in Schenker’s terminals, warehouses and on the road in Finland, who cannot be reached by intranet or e-mail. For this reason, Schenker started to develop internal communication by renewing the notice boards.
The notes were divided by topic and the most important information on the intranet was printed on the noticeboard. In the end, it was found that bulletin boards were not enough and digital signage were introduced alongside it.
The benefits of digital signage were found out by piloting
The functionality of the digital signage displays was tested by piloting information displays in four locations.
At first, information displays were introduced only for terminal workers. Soon, however, the staff of the head office began to express hopes that they, too, would like to have information displays. The fact that elsewhere the workers were getting better communication was clearly lacking. After the five-year pilot project, the number of digital information screens was doubled and expanded dramatically. The head office also received information displays when the terminal facilities in Vantaa were renovated in 2015 and the supplier of digital signage was put out to tender.
The latest joint project has been the information displays to the Lieto logistics centre. Digital signage is an important part of the operation of a modern terminal, as the content can be easily updated without anyone having to having to reach the ceiling.
“The information displays provide effective communication also to those who do not have access to the company’s intranet. The content of the digital screens are managed both remotely at the national level and locally by terminal and warehouse managers”
HEAD OF COMMUNICATIONS, SCHENKER OY
When choosing a partner, domesticity is important
FirstView was selected as the service provider in the tendering process. When choosing a partner, the emphasis was especially on reliability, transparency and Finnish product development.
There had no communication with the previous supplier and there was no transparency in the service. The info screens could be off or the content undated without anyone knowing. That’s why Schenker wanted a partner with whom they could talk openly.
“Domesticity was very important. Finnish development and Finnish customer service in Finland,” says Pasi Ripatti, Head Of Communication. In the case of digital signage, the domestic service enables quick action both in development and in solving problem situations.
Together forward, continuously improving
Today, in Schenker’s terminals and warehouses, the old notice boards are a thing of the past. Paper and time are no longer wasted, but communication is partially automated. For example, it is possible to extract releases intended for everyone from the website to the digital screens using an RSS feed. The close cooperation with FirstView continues. Schenker has actively suggest development ideas, to which FirstView has responded.
“FirstView has a very active development team and as a customer you get to enjoy it”, says Schenker Head of Communications Pasi Ripatti.
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