In F-Musiikki’s stores, the drums are pounding, the guitar is playing, but you can’t hear the poster printer. The store chain has moved into the world of digital signage and there is no going back. F-Musiik has info screens all over Finland, and the screens have become an essential part of the chain’s communication, especially in campaigns. The displays bring life and atmosphere to the stores, which both staff and customers notice.

The cornerstone of music marketing, poster advertising, has been modernized with digital screens.

“The screens are noticed and their content plays a big role in communication,” says Sami Ahokas, F-Musiikki’s project manager. Our own graphic designer is responsible for the content production, and although there is some ready-made material, our own productions are still popular. In this way, a uniform look is created for the communication, which fits the stores like a glove. It has also been taken into account that the world is adopting digital channels more and more, and the material that can be used in this way can be found better all the time. The display content is always updated when necessary, and it works even with short notice.

The screens act as their own channel, and also as support in many kinds of campaigns. The clear user interface is very familiar, and problem situations have been solved well with the help of FirstView’s support database and customer service. You no longer have to fiddle with posters, but the message gets through at the touch of a button.

Digital signage has blended in well with the operation of F-Musiikki. The store chain also acts as a FirstView partner, offering the digital signage solution as a turnkey service.