In F-Musiikki music store drums are rumbling, guitars playing, but you what you do not hear is the sound of a poster printer. A year ago the music store chain entered the world of Digital Signage with no return. Information displays are used in stores all over Finland and they have become an essential part of their communication, especially in campaigns. Displays bring new life to stores and set the mood, which is appreciated both by the staff and customers.
The cornerstone of music marketing, poster advertising, has been modernized with digital displays.
“Displays are noticed and their content plays a major role in communication”, says Project Manager Sami Ahokas. Our own graphic designer is responsible for creating content for the screens, and even though there is some ready material available, their own creations are often preferred. This way communication has a certain, unified look that fits the store perfectly. It has also been noted that the world embraces digital channels increasingly, which means there is more and more material available. Content on the displays is updated when needed and it can be done even on short notice.
Displays work as a channel on their own but they can also support a wide range of campaigns. The clean user interface has become very familiar to them and they have been able to resolve all problems with the help of FirstView Wiki database and customer service. No time is wasted with printing posters – the message is delivered simply by a press of a button.
The information displays are well integrated with F-Music’s operations. The chain also serves as a FirstView partner, offering Digital Signage as a turnkey service.
Displays are noticed and their content plays a major role in communication.
Project Manager, F-Musiikki
We’ve helped dozens of B2B brands convert more and drive sales. Let us help you improve your business.
FirstView offers Digital Signage solutions for internal communications, visitor directions and advertising. With FirstView’s intuitive system you’ll manage all your digital signage screens, background music and audio advertisements.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.