At Nouste Areena, digital signage is mainly used for municipal marketing, i.e. information displays are used to communicate especially about municipal services and property marketing.
Info screen in municipal marketing in the sports hall
Nouste Areena, the new sports hall in the municipality of Nousiainen, was commissioned in January 2021.
Modern digital screens were included in the plans from the very beginning. At Nouste Arena, digital signage is mainly used for municipal marketing, i.e. information displays are used to communicate especially about municipal services and property offerings.
“The Nouste Arena is the best place to market the municipality, because the hall will be filled with players, guardians and coaches from the Turku region,” says Jouni Kangasniemi, Head of Leisure Services at the Municipality of Nousiainen.
In the future, digital screens will also be used in tournaments. In this case, match schedules, sponsors’ advertisements and announcements can be conveniently displayed on the screens, which can be updated in almost real time during matches.
The locations of the displays were determined in the survey
The best locations for info screens were determined with FirstView Together we came up with a solution in which a window display greets immediately at the entrance to the hall. The location of the window display was changed from what was originally planned in order to protect the info screen from vandalism and save on costs.
In addition, a large projected screen was brought into the hall. Projector screens are particularly suitable for use in ball games. When projecting content onto a clean wall, the balls thrown into the wall will not cause damage to the screens.
The new sports hall has enough locker rooms for several larger teams, and all six locker rooms were installed with their own info screens. In addition, there is a large 86″ info screen on the wall of the cafe, which means that the cafe can also be used as a meeting place.
Info screens in the municipality's internal communication and in public spaces
According to Jouni Kangasniemi, the good thing about digital signage is that it is easy to update and visually attractive. Digital signage is suitable both for internal communication within the municipality and for reaching out-of-town residents in public spaces.
Info screens are easily customizable, visually inviting and attractive. I would recommend information displays within the municipality, for example for internal communication, plus then to reach out-of-towners in public spaces.
LEISURE ACTIVITIES MANAGER, THE MUNICIPALITY OF NOUSIAINEN