Digital screens are taking over the print space, especially in the restaurants. Factory restaurants have FirstView info screens in use in more than ten restaurants, where they replace traditional menus and advertising posters.

In restaurants, the content is updated even several times a day, we get to focus on what is essential when the production and printing of communication content is not bothering around every corner. The content of the screens is made in advance and scheduled as needed.

”Speed is everything. You can easily put the content on the screens yourself without an external author. FirstView’s system and scheduling possibilities make everyday life easier when you don’t have to be on call all the time,” says Factory’s marketing manager Saku Vesterinen.

“Anyone can use the system. Everything is handled in real time, so you can create the content yourself and errs can be corrected immediately. Ready-to-use templates have been made for the changing menus, which are updated and scheduled weekly”.

The displays blend naturally into general marketing and they support visibility on the streets and communication indoors. The printer, which was in heavy use earlier, comes second when thinking about how to publish new material.

There are more than 15 Factory restaurants in the capital region, most of which are buffet lunch restaurants.