STEP I: Think about these first
What do you want to use the screens for?
When purchasing digital signage displays, it’s a good idea to start by thinking about what you’ll be using them for. Will you use digital signage for internal communication? Informing and guiding customers? Brand communication? Sales promotion? What are the communication pain points and challenges you want to solve?
Who is watching the screens and where?
Where do you reach your target audience? Where in the customer’s (screen viewer’s) user experience or purchasing journey can the screens be placed and why? For whom is the content of the screens intended: for everyone in the room or for a specific target group? How long can the screen ideally be viewed?
Read also: The placement of digital signage displays matters
What kind of content is added to the screens?
First, the content of the screens should be designed according to the purpose of the screen and its location. Purchasing digital screens also requires consideration of the content strategy. Second, the length of viewing time and the size of the screen affect the content. For example, viewers in a waiting room have more time to internalize the content than when passing by a shop window. Finally, consider whether the material for the screens will be created separately and optimized for the screens, or will existing marketing and communication material be used? What is the role of screen in relation to other communication?
STEP II: Get reliable devices
Purchasing the right devices is part of a successful digital signage project. Devices and applications designed for digital signage use have been developed to build cost-effective communications – from internal organizational communications to campaign advertising.
Professional-level digital signage screens are scalable, energy-efficient and easy to update.. Basic TV does not convert into digital signage display and USB stick systems are a thing of the past in a world where all communication can be done data-driven, automatically, and optimized.
We’ve seen a few diy-versions of digital signage and helped companies replace posters and overheated TVs. We know the technical stumbling blocks, risks and time-wasters associated with hardware. A well-designed solution frees up resources, is reliable, secure and flexible.
Discover our solutions and drop a message to us, and we will design the best solution for your communication challenges. If necessary, we will handle the entire project, from initial mapping to installation, user training and content design.
STEP III: Use and take over the contents
In addition to physical devices, content planning and implementation should be considered. Purchasing digital signage displays is an important step towards a smoother communication strategy, but it is worth remembering that devices alone are not enough. We usually train all users on how to use FirstView MediaCloud, and help with content and communication planning.
Read more about content management: How to recognize an easy-to-use digital signage system?
In summary, a carefully implemented implementation will enable you to distribute content to the desired screens with just a few clicks. And that’s it. Congratulations on revamping your corporate communications! Now you can put your feet up and enjoy the results of your new, efficient communication channel.
