Communication is the key to everything in business. Without proper communication you can lose customers and, even worse,lose loyal employees who feel unheard or unrecognized in your business. Internal communication has long been an issue within companies of all sizes. Old-fashioned bulletin boards are quickly forgotten, and it’s hard to know what’s new and what’s old without a management system in place for that bulletin board. The same problems arise with other traditional communication means.
Digital signage is 21st-century-thinking at its finest when it comes to bettering your business. Using digital signage within a company to increase and improve internal communication will aid the overall business in many ways. After all, having an updated and widely viewable communication channel is a critical part of keeping everyone alert, in-the-know, and on the same page.
The benefits of good internal communicationare plentiful. First and foremost, with a digital sign that can display updates and any relevant notification to your employees, everyone will know where to look when they need new information. There will be no tracking down an office memo or remembering to check the bulletin board hoping that it’s been updated.
Digital signs can be placed in multiple locations to ensure every employee has an accessable and memorable spot where they can go to look for updates or be alerted of notifications. The content on digital screens is managed centrally and remotely, for example from the headquarters to all locations nationwide.
As with anything in business, you have to ask what return you can expect on such an investment. Some of the top changes you’ll see when you begin implementing digital signage is that communication is flowing much easier. Employees are up-to-date on changes, there are fewer delays thanks to a smooth communication method, and anyone with a question or concern can bring it to higher staff immediately. The digital signage can be used to display a multitude of information that employees need to know right away.
Digital signs are superbly more effective than traditional communication means because you will be able to manage and update the information displayed with ease and without wasting time placing messages on different forums. Everyone can trust that the information displayed is, in fact, present and—more importantly—digital signs can be placed in multiple locations where they are needed most. With bulletin boards, you would have to physically print out and post every message, but with digital signs, you can sync your updates across all the boards to ensure a smooth flow of communication.
A well-planned digital signage system enhances internal communication, delivers better customer service and affects customer decisions at the time of purchase. Careful planning is essential to ensure that the benefits of digital signage can be utilised to the full. We’ve assembled a simple checklist to walk you through the different steps.
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Restaurants, hotels, and even office spaces are incorporating live social media into their content rotation. Showcasing customers’ tweets, Instagram photos, and more drives customer engagement and lets the customer contribute to the company’s marketing communication. But why exactly would you want to put customer Facebook posts to your screens? Here are five reasons to integrate social media and digital signage -rather sooner than later.
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